About Thomas Flickinger

Professional Overview

I’m Thomas Flickinger, and I’ve spent the last few years deep in the live events world, specifically focused on ticketing and merchandising. I started working with USA Concerts & Events while in college, where I became the Head of Ticketing and Head of Merchandising for large-scale country music festivals like Tailgate N’ Tallboys.

My job was simple: sell more tickets and move more merch. I managed ticket pricing, onsales, platforms, and fan funnels, while also overseeing festival and online merchandise — from ordering and pricing to sales strategy and post-event drops. Over time, I noticed a big gap: fans were most excited right after buying tickets, but there was no easy way to capture merch sales in that moment.

That disconnect pushed me to focus even more on the intersection of ticketing, fan behavior, and merchandise revenue — figuring out how to turn excitement into sales without adding work for artists or venues. OnAnthem is centered around improving how fans buy tickets and how artists and events monetize merch before, during, and after shows.